“LVMH” at Club France: An Immersive Experience Celebrating Olympic Champions
As a creative partner for the Paris 2024 Olympic and Paralympic Games, LVMH invites visitors to embark on an unforgettable journey with a special stand at Club France, the official fan zone of Team France.
Located in the center of Paris's Parc de la Villette, Club France will be the epicenter of celebrations for Team France medalists, with giant screens broadcasting Olympic events. Club France is the beating heart of Team France, offering an expansive program featuring live broadcasts of final rounds, medal celebrations, concerts, DJ sets, and stand-up performances.
 www.lvmh.com |
Founded in 1987 through the merger of Moët Hennessy and Louis Vuitton, and headquartered in Paris, the LVMH Group spans a wide array of sectors, including fashion, watches, jewelry, perfumes, cosmetics, wines, and spirits. The design of LVMH’s stand at Club France reflects the Group’s rich heritage, with a strong focus on sporting excellence. This stand invites visitors to explore the universe of the Paris 2024 Olympic and Paralympic Games, showcasing LVMH’s contributions through a dedicated exhibition space. The exhibit showcases a replica of the torch carried during the Paris 2024 Olympic and Paralympic Torch Relays, of which Sephora is a partner, as well as Dior outfits for the Opening Ceremony, alongside other creations by LVMH Maisons designed exclusively for the event. On display are Berluti’s outfits for Team France at the Opening Ceremonies, medals designed by Chaumet, and Louis Vuitton medal and torch trunks. A “Craft Corner” reveals the tools used in the creation of these pieces, and visitors can write messages of encouragement and congratulations, which will be handed to the athletes in the medalists’ box.
 www.lvmh.com |
The LVMH Medal Winners’ Stand offers athletes a Sephora corner for makeup touch-ups, a Moët Hennessy bar, and a lounge to unwind in before stepping onto the podium to receive their medals. Photographs capturing the athletes with their medals are displayed on a special wall, immortalizing Team France’s triumphs.
 www.lvmh.com |
And finally, there is The Maison of All Victories, bringing an integrated physical-digital experience to the LVMH stand. This interactive digital platform allows visitors to dive into the enchanting world of LVMH Maisons and pay tribute to the athletes supported by the Group through five themed windows. The immersive experience is further enriched with a 3D digital platform, accessible via QR codes, offering a deep dive into the strategic partnership between LVMH and Paris 2024.
 www.lvmh.com |
Alongside the exhibition and The Maison of All Victories, the stand aims to provide visitors with an extraordinary LVMH experience, creating a unique opportunity to connect with legendary athletes and embrace the Olympic spirit.
